About

Each opportunity to meet someone new in your industry is another opportunity to advance your knowledge, develop your career, expand your thinking or just increase your professional connections.

The Hyatt Regency was specifically selected to create a relaxed atmosphere. You will enjoy views of the Pacific Ocean while you are able to openly discuss relevant gaming topics, emerging technologies and “CONNECT” with peers representing more than 40 non-competing properties from around the country.

In addition to informative sessions, speakers and networking opportunities; there will be a demo room and for those of you who have gift based loyalty marketing programs, there will be a 3,000 + square foot showroom merchandised with over 85 new continuity and gift programs

This is a must-attend event if you are tired of the old conference format, recycled content and being stuck inside.

Reservations

Please contact your Account Executive for more information &
your discount code before registering.

Presenter Bios

Trevor Taylor

Raving Partner

Trevor Taylor is a professional established senior executive in the gaming and hospitality industries with over twenty-five years of highly successful experience in profitable business plan development and is a strategic marketing plan expert. His professional practice is to solely focus on quantifiable marketing strategies in the gaming, hotel, resort, food & beverage and entertainment spaces. Mr. Taylor’s track record of proven success in the financial performance of casino hotels in competitive regional markets is due to his ability to implement those plans in properties that require a competitive edge and are seeking premier placement in their market places. Mr. Taylor served as Vice President of Development and Operations for Nevada Gold Casinos, Inc., a publicly traded gaming company, which during his tenure owned a minority share of Isle of Capri, Black Hawk, operated Vernon Downs and Tioga Downs in New York State under a management agreement, owned and operated a casino-hotel in Colorado, casinos in the State of Washington and a slot route business with twenty casinos in Deadwood, South Dakota. Prior to being named an officer of Nevada Gold Casinos, Inc., Mr. Taylor served as Chief Operating Officer for Oceans Casino Cruises, a company managed by Nevada Gold based in Florida. Oceans Casino Cruises operated a number of cruise-ship casinos sailing in and out of ports in Florida and South Carolina. While there, Mr. Taylor established specific service standards for each operating department and designed a signature measurement program to evaluate and improve the service performance of his 2,800 member staff. Before rising to executive level leadership, as a gaming property operator, Mr. Taylor repositioned gaming properties in highly competitive regional markets as a General Manager, Assistant General Manager, Marketing Director and Director of Player Development. Preceding property level senior management, he functioned as an executive host and casino host; he thoroughly understands casino operations from the ground up.

Presentations

Getting Back To Basics: Key Marketing Strategies In A Highly-Competitive, Post-Crisis Industry

MODERATOR: Deana Scott – CEO – Raving
PANELIST: Trevor Taylor – Raving Partner
PANELIST: Francesca Voorbrood – Raving Partner

As the world reopens, properties should get back to the basics. The fundamentals of marketing include a properly aligned player's club calibrated to your competitive set, a robust interactive promotional calendar that delivers wow factor experiences for your guests and surgically focused reporting, especially with regards to high value/high worth players. The key is to evaluate visitation frequency, time on device and worth fluctuation at a much more frequent pace than before the world reset. VIP's may tend to be slightly more promiscuous than prior to COVID-19. Avid gamers have likely continued to game but perhaps at other properties due to closures, capacity restraints and/or varying perceptions of safety. This time is truly an opportunity to reset. For the first time ever we couldn’t draw a crowd, the capacity restraints were the only way to market. Is your loyalty program still valuable? Take a look at your top 10% for each direct mail segment.

Marketing in the Foreseeable Future

MODERATOR: Michael Glauser – Director of Strategy & Development – Catalyst
MODERATOR: Josh Williams – Director of Client Services – Catalyst

In this interactive session we'll look to capitalize on the combined knowledge in attendance to identify what marketing budgets, strategy and tactics will look like over the next 6-12 months.

The Long-Term Future of Loyalty Marketing

KEYNOTE: Mike Capizzi – CLMP – The Loyalty Academy

Provides an in-depth look at the macro-trends in technology, market forces, demographics, regulatory forces, and economics shaping the future of the customer loyalty industry. Based on the Delphi method and panel report. Guests will leave with a thorough understanding of how current forces can and will impact the future of our industry and their own loyalty strategy.

Educating Guests on How Loyalty Can Benefit Them

MODERATOR: Deana Scott – CEO – Raving
PANELIST: Trevor Taylor – Raving Partner
PANELIST: Francesca Voorbrood – Raving Partner

COVID-19 got people out of their habits; their trips & play are deviating more than ever due to their habitual behaviors dissolving. Now is the perfect opportunity to explain how loyalty benefits them since they don’t have an established habit. Are all of your guests taking full advantage of your Players Club?

The Psychology of Loyalty Marketing

KEYNOTE: Mike Capizzi – CLMP – The Loyalty Academy

An overview to the psychological foundation of customer loyalty. Guests will learn about the fundamental drivers of loyalty to a business or brand, the neurological activities underpinning those drivers, and the Axioms of Customer Loyalty that apply across all industries, demographics, and geographies. Provides a firm understanding of why loyalty marketing principles and best practices drive repeat purchase, retention, referral and lifetime customer value.

Continuity 2.0 Rethinking and Rebuilding Your #1 Promotion

KEYNOTE: Mark Ditteaux – President & COO – Mark-it Smart

Panel and open discussion workshop to drive additional participation and guest engagement with your continuity program. Workshop will also focus on creating greater levels of personalization and new ways of looking at analytics as well as segmentation strategy.

Agenda

Sunday August 22, 2021 - DAY 1 Event Location
4:00 PM Hotel Check-In & Arrival Hyatt Regency
6:30 PM - 9:00 PM Hosted Welcome Cocktail Reception & Networking Dinner Lighthouse Courtyard
9:00 PM - 10:00 PM After Hours Cocktails and Networking Pete's Sunset Grille
Monday August 23, 2021 - DAY 2 Event Location
8:00 AM - 4:00 PM Meeting & Showroom Opens
by Appointment
Huntington North
9:00 AM - 9:10 AM Introduction/Kick Off
Presented by Mark-it Smart
Huntington South
9:10 AM - 9:55 AM Getting Back To Basics: Key Marketing Strategies In A Highly-Competitive, Post-Crisis Industry
Presented by Trevor Taylor with Route 66 Casino
Moderator: Deana Scott with Raving
Huntington South
10:05 AM - 11:05 AM Marketing in the Foreseeable Future
Presented by Michael Glauser & Josh Williams with Catalyst
Huntington South
11:15 AM - 12:00 PM The Long-Term Future of Loyalty Marketing
Presented by Mike Capizzi with The Loyalty Academy
Huntington South
12:00 PM - 1:00 PM Hosted Networking Lunch Lighthouse Courtyard
5:00 PM - 6:30 PM Group Activities - Games Lighthouse Courtyard
6:30 PM - 8:30 PM Hosted Networking Dinner Lighthouse Courtyard
8:30 PM - 10:30 PM Cocktails and Networking Hyatt Red Chair Lounge
Tuesday August 24, 2021 - DAY 3 Event Location
8:00 AM - 4:00 PM Meeting & Showroom
by Appointment
Huntington North
9:00 AM - 9:50 AM Educating Guests on How Loyalty Can Benefit Them
Presented by Trevor Taylor with Route 66 Casino
Moderator: Deana Scott with Raving
Huntington South
10:00 AM - 10:50 AM The Psychology of Loyalty Marketing
Presented by Mike Capizzi with The Loyalty Academy
Huntington South
11:00 AM - 12:00 PM Continuity 2.0 Rethinking and Rebuilding Your #1 Promotion
Panel Discussion / Working session
Mark Ditteaux with Mark-It-Smart
Jonas Udcoff with Cord Media and Deana Scott with Raving
Huntington South
12:00 PM - 1:00 PM Hosted Networking Lunch Lighthouse Courtyard
1:00 PM - 6:45 PM Free Time & Excursions Main St. Downtown
Huntington Beach
9:00 PM - 11:00 PM Hosted Networking Cocktails and Networking Lighthouse Courtyard
Wednesday August 25, 2021 Event Location
11:00 AM Hotel Check-Out and Back to Reality Hyatt Regency

Here's What You Missed In 2019

Contact

Contact

Come be a part of this exclusive invitation only event

Contact us today to learn more:

Anita Soto

714-673-6413
www.casino-connect.org

Don't miss out and book your spot today!

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