Each opportunity to meet someone new in your industry is another opportunity to advance your knowledge, develop your career, expand your thinking or just increase your professional connections.

The Hyatt Regency was specifically selected to create a relaxed atmosphere. You will enjoy views of the Pacific Ocean while you are able to openly discuss relevant gaming topics, emerging technologies and “CONNECT” with peers representing more than 40 non-competing properties from around the country.

In addition to informative sessions, speakers and networking opportunities; there will be a demo room and for those of you who have gift based loyalty marketing programs, there will be a 3,000 + square foot showroom merchandised with over 85 new continuity and gift programs

This is a must-attend event if you are tired of the old conference format, recycled content and being stuck inside.


Please contact your Account Executive for more information &
your discount code before registering.

Presenter Bios

Brooke Fiumara

Cofounder & Co-Chief Executive Officer, OPTX

Brooke Fiumara is a marketing maven that leads the vision, evolution, and overall operations for OPTX. She brings a wealth of gaming industry experience and leadership to OPTX, having shaped, and defined the casino marketing success for a wide range of notable hospitality and resort properties across the country. Prior to cofounding OPTX, Brooke served as the Chief Marketing Officer for Warner Gaming overseeing all marketing and business intelligence operations for Warner Gaming’s managed and owned properties, from Four-Diamond destinations to local gaming and tribal properties. Brooke also served as the Director of Marketing for Red Rock and Green Valley Ranch Resorts, the premier off-strip, luxury hotel, spa, and casino properties in Las Vegas.

Brooke is a proud alumni of the University of Nevada, Las Vegas and uses her vast knowledge and expertise of casino and hospitality marketing to master all components of marketing including advertising, entertainment, public relations, casino marketing, player development, promotions and events, direct marketing, planning and analysis, players’ clubs, and loyalty program development.

Brooke is a member of the nonprofit organization Global Gaming Women which supports, inspires, and influences the development of women in the gaming industry. Brooke is a moderator of a lean-in circle, one of the organizations mentorship programs and a member of the marketing committee which helps plan and execute the organization's marketing strategy.



Sunday July 31, 2022 - DAY 1 Event Location
4:00 PM Hotel Check-In & Arrival Hyatt Regency
6:30 PM - 9:00 PM Hosted Welcome LUAU & Networking Dinner Lighthouse Courtyard
9:00 PM - 10:00 PM After Hours Cocktails and Networking Pete's Sunset Grille
Monday August 1, 2022 - DAY 2 Event Location
8:00 AM - 9:00 AM, 12:00 PM - 5:00 PM Showroom
by Appointment
Huntington North
9:00 AM - 9:15 AM Introduction/Kick Off
Presented by Mark-it Smart
Huntington South
9:15 AM - 10:00 AM What’s going on in your world?
Moderated by: Josh Williams, Catalyst
Panel discussion with a leading industry executive discussing everything from emerging from the Pandemic to competition and where we go from here.
Huntington South
10:10 AM - 11:00 AM “Understanding Player Intent”
Presented by: OPTX
During this session we will explore common approaches properties use to build their marketing calendars. From there, we will deep dive into how AI can be used to understand the impact of layering your marketing calendar and how to better understand player intent to attribute play to promotional profitability.
Huntington South
11:15 AM - 12:00 PM What Hope Looks Like
Presented by: Eric Newman, Founder of Roc Solid
Huntington South
12:00 PM - 1:00 PM Hosted Networking Lunch Lighthouse Courtyard
1:00 PM - 5:00 PM Optional Group Activities
“Building Hope” The Ultimate Team Experience
Newport Harbor Tour
Lighthouse Courtyard
7:00 PM - 10:00 PM Hosted Network Dinner The Bungalow
Tuesday August 2, 2022 - DAY 3 Event Location
8:00 AM - 9:00 AM, 12:00 PM - 5:00 PM Showroom
by Appointment
Huntington North
9:00 AM - 9:50 AM Who gets the Golden Ticket?
Presented by OPTX
During this session we will discuss how AI can be used to determine the optimal player worth and review the difference between incenting based on past behavior and future behavior and how it can materially change the way you market to your guests.
Huntington South
10:00 AM - 10:50 AM Continuity 2.0 Rethinking and Rebuilding Your #1 Promotion
Facilitated by Mark-it smart & BizOp
Moderators present a host of innovative ideas where table groups discuss the pros and cons, ultimately leading to a top 10 actionable list to retool and take your continuity program to the next level.
Huntington South
10:50 AM - 11:10 AM Break Huntington South
11:10 AM - 12:00 PM Continuity 2.0 Rethinking and Rebuilding Your #1 Promotion
Facilitated by Mark-it smart & BizOp
The interactive Workshop continues building on the first hour.
Huntington South
12:00 PM - 1:00 PM Hosted Networking Lunch Lighthouse Courtyard
1:30 PM - 5:00 PM Optional Group Activities
The Amazing Casino Connection
Newport Harbor Tour
Lighthouse Courtyard
5:00 PM - 7:00 PM Team Games Lighthouse Courtyard
7:00 PM - 9:00 PM Hosted Networking Dinner & Team Games Lighthouse Courtyard
9:00 PM - 10:30 PM Cocktails and Networking The Cove
Wednesday August 3, 2022 Event Location
11:00 AM Hotel Check-Out and Back to Reality Hyatt Regency

Here's What You Missed In 2021



Come be a part of this exclusive invitation only event

Contact us today to learn more:

Anita Soto


Don't miss out and book your spot today!


Supplier Sponsors